Holiday Inn Sofia Hotel - Events in Sofia

30/06/2009	Holiday Inn Sofia Announces Hotel Re-branding

Holiday Inn Sofia is part of InterContinental Hotels Group (IHG) and is proud to announce the successful completion of the rebranding campaign. InterContinental Hotels Group has announced a worldwide relaunch of the Holiday Inn brand family. The first renovated Holiday Inn Hotel was unveiled in 2008. Intercontinental hotels Group announced their plans to renovate the Holiday Inn Hotel Brand in 2007. All Holiday Inn hotels worldwide will be progressively relaunched to further enhance quality and drive consistency across the brand portfolio. The relaunch will incorporate a new service promise, a redesigned welcome experience as well as refreshed guestrooms with signature bedding and bathroom products. The new brand signage will be featured at hotels once they have successfully implemented the relaunch program, resulting in a refreshed and contemporary brand image for Holiday Inn. All Holiday Inn and Holiday Inn hotels currently open or under development will target to have the relaunch program in place by the end of 2010. InterContinental Hotels Group expects the relaunch program to allow Holiday Inn hotels to generate significantly higher revenue per available room, and deliver an improved return on investment for their owners.

Holiday Inn Sofia	111 Alexandar Malinov Blvd, 1766 Sofia, Bulgaria Tel: + 359 (0) 2 8070 720, 2 8070 711, Fax: +359 (0) 2 8070 742 E-mail: cbsalesmngr@holidayinnsofia.bg, cbsales@holidayinnsofia.bg
	© 2006 Holiday Inn Sofia Hotel.